Our Story

The Science and Soul Behind Olea True

Olea True was founded by a collective of scientists and entrepreneurs united by a single pursuit: to redefine what healthful luxury tastes like. Grounded in scientific integrity and guided by a deep respect for nature, our mission is to share the world’s rarest and most potent extra virgin olive oil — one that embodies both wellness and artistry.

Years of research into the medicinal properties of extra virgin olive oil, particularly its high-phenolic compounds, led us to Greece, where ancient groves and time-honored practices converge. High-phenolic EVOO is a natural rarity — its powerful compounds flourish only under perfect conditions: the right terroir, the right climate, and the wisdom of generations who know when each olive has reached its moment of truth.

Our olives are sourced exclusively from family-owned groves in Crete, where Tsounati and Koroneiki trees — some centuries old — thrive in mineral-rich soils and coastal breezes. These deeply rooted trees yield olives of exceptional complexity and phenolic density. Each harvest is handpicked early and cold-pressed within hours, preserving the oil’s purity, peppery vibrancy, and bioactive potency.

In a marketplace where blending and refining have become the norm, Olea True stands apart. Our oils remain unblended, unrefined, and lab-verified through Nuclear Magnetic Resonance (NMR) testing — the most precise scientific method available to measure phenolic concentration. This ensures every bottle meets our uncompromising standards for both flavor and function.

Beyond science, our purpose is human. Olea True creates a fair, transparent market that uplifts the small farmers who sustain these ancient groves — artisans whose craft is rooted in balance, care, and respect for the land. By connecting their heritage with modern wellness, we honor both tradition and innovation in every drop.

As our journey continues, Olea True is expanding across the United States, bringing the vitality of Crete’s ancient groves to a discerning new audience. Now available at Erewhon and select boutique destinations along the California coast, Olea True represents a new standard of integrity in olive oil — where science, craftsmanship, and nature converge. Each bottle is a living expression of purity and purpose — Mother Nature’s secret, realized one spoonful at a time.

(Olea True does not provide medical advice. Consumers should consult healthcare professionals for medical concerns.)