Our Story
Olea True was founded by a team of scientists and entrepreneurs dedicated to health, high-quality food, and sustainability. With years of research into the medicinal properties of extra virgin olive oil (EVOO), particularly its high-phenol content, we set out to bring this rare and powerful oil to a broader audience.
High-phenol EVOO is exceptionally rare because its beneficial compounds develop only under specific natural conditions. The age of the olive trees, the mineral-rich soil, and careful harvesting techniques all play a crucial role. Some of the trees that produce Olea True’s olives are hundreds of years old, deeply rooted in the Greek landscape, absorbing the nutrients necessary to create this potent oil. These ancient groves, nurtured for generations, yield olives with an unmatched concentration of phenolic compounds.
However, the modern olive oil industry often blends and dilutes these high-quality oils, stripping them of their health benefits. Olea True’s mission is twofold: first, to educate consumers about the remarkable health advantages of high-phenol EVOO, and second, to establish a fair market where small farmers can sell their superior product at a price that reflects its true value.
Sourcing from family-owned farms in Greece, Olea True partners with farmers who have inherited and refined their craft over centuries. These artisans hand-harvest their olives when they are still unripe and press them immediately to preserve their rich phenolic content. Unlike mass-produced oils, Olea True is never refined or blended, ensuring that its superior quality, robust flavor, and powerful health benefits remain intact.
Using advanced Nuclear Magnetic Resonance (NMR) technology, Olea True pinpoints the purest, high-phenol olive oils directly from these traditional farms. This commitment not only brings consumers an extraordinary product but also empowers small-scale farmers, allowing them to take pride in their craft and earn a fair price for their labor.
As demand grows, Olea True will continue expanding to additional regions in Greece, working with more farmers who share the same dedication to quality, tradition, and purity—ensuring that every bottle delivers the best nature has to offer.
(Olea True does not provide medical advice. Consumers should consult healthcare professionals for medical concerns.)