Frequently Asked Questions
Q: How is Olea True different from other EVOO?
A: Olea True is a high phenol EVOO known for its rich flavor and potency in polyphenols or health protective compounds like oleocanthal (anti-inflammatory) and oleacein (antioxidant) and the scientific analysis used to measure the potency of these compounds, which are also included on our labels. This crop has levels ranging from 1000-1500 mg/l (up to ten times more potent than the average supermarket EVOO) . Olea True comes from the early harvest of koroneiki/tsunati olives grown on family owned farms throughout Greece. While EVOO can be beneficial to your health it's important to know that not all extra virgin olive oil (EVOO) contains health protective compounds. This is particularly important in light of recent findings that indicate that some EVOO on the market is diluted with canola and soybean oil. This is even true of a lot of “extra-virgin olive oil" which is typically considered the premiere oil.
Q: What are phenolic compounds (polyphenols)?
A: Polyphenols are the antioxidants or health protective compounds in EVOO. The higher the polyphenol count the higher the health promoting antioxidants, and the more pungent peppery the taste. Like other antioxidants, polyphenols help protect cells from oxidative stress that leads to premature aging and disease. Recent studies have indicated that phenolic compounds found in extra virgin olive oil (particularly oleocanthal, which acts as natural anti-inflammatory agent) are responsible for many of the health benefits associated with the widely accepted Mediterranean Diet. Studies have also shown that oleocanthal, which is mainly known for its anti-inflammatory properties, may help protect against neurodegenerative diseases like Alzheimer's and even kill cancer cells. While science continues to research these areas, we do know that regularly consuming a fresh, high quality oil is necessary when trying to maximize the health benefits associated with consuming EVOO.
Our science page links to several studies discussing the health benefits of oleocanthal and oleacein.
Q: How can I be sure your oil contains those compounds, and who certifies it?
A: In addition to independent NMR (Nuclear Magnetic Resonance) testing that verifies phenolic concentrations, Olea True is produced in small batches to preserve purity, flavor integrity, and freshness — minimizing the time from harvest to bottling. Olea True is also certified by the World Olive Center for Health, confirming both authenticity and exceptional phenolic content. For a copy of the certificate, you’re welcome to contact us directly at info@oleatrue.com
Q: More polyphenols doesn’t mean better, just bitter — right?
A: Not exactly. The bitterness and peppery sensation you taste come from oleocanthal and oleacein, two of the most bioactive phenolic compounds found in extra virgin olive oil. These molecules are structurally similar to ibuprofen, giving olive oil its natural anti-inflammatory properties. Multiple peer-reviewed studies have shown that higher concentrations of these phenols enhance the oil’s antioxidant capacity, cellular protection, and stability against oxidation. In short, that distinctive bitterness of Olea True isn’t a flaw — it’s the sensory signature of a potent, health-promoting oil.
Q: How do you get such a high phenol count when most other brands can only claim up to 700mg/kg?
A: Here’s what makes that level of polyphenol concentration possible (and why most producers can’t achieve it):
1. Early Harvest Timing
We harvest our olives very early in the season — when the fruit is still green and the phenolic compounds are at their peak. This drastically reduces yield (you get far less oil per kilo of olives), but massively increases potency. Most commercial producers wait until the olives ripen to maximize volume and profit — which means lower phenols.
2. High-Altitude, Single-Estate Groves
Our trees grow in high-altitude microclimates in Greece with rocky soil and minimal irrigation. The environmental “stress” triggers the olive trees to naturally produce more antioxidants and polyphenols as a defense mechanism — something that doesn’t happen in lowland or heavily irrigated groves.
3. Cold Extraction at Low Temperatures
We use state-of-the-art, cold-press extraction equipment at carefully controlled temperatures (typically below 23°C). Even a few degrees higher can destroy phenolic compounds — so precision here is everything.
4. Same-Day Milling
Our olives are milled within hours of harvest. Many producers store olives for days before pressing, during which phenols oxidize and degrade. Immediate milling locks in those compounds before they’re lost.
5. Minimal Filtration and Expert Storage
We use gentle filtration and nitrogen-sealed stainless tanks to prevent oxidation and preserve potency over time. Every variable from oxygen exposure to light is controlled.
6. Genetic Variety
We use native Greek cultivars (like Koroneiki and Manaki) known for their naturally high phenolic potential. Some varietals can’t physically reach these levels, no matter how they’re processed.
So while the industry average is around 350–700 mg/kg, achieving 1,400+ mg/kg requires extreme precision, early harvesting, and a willingness to sacrifice yield for quality.
Q: Where are your olives sourced from?
A: Our olives are handpicked from family-owned groves in Crete, where the Tsounati and Koroneiki varieties have been cultivated for centuries. The island’s mineral-rich soil, mountain air, and coastal winds create ideal growing conditions that enhance both phenolic concentration and flavor complexity. Each harvest is cold-pressed within hours of picking to preserve purity, potency, and the distinctively vibrant character of Cretan olive oil.
Q: What is oxidative cell damage?
A: Oxidative Stress is essentially an imbalance between the production of free radicals and the ability of the body to counteract or detoxify their harmful effects through neutralization by antioxidants. The image below is worth a thousand words!
Q: What is Nuclear Magnetic Resonance (NMR) spectroscopy?
A: Nuclear Magnetic Resonance spectroscopy, most commonly known as NMR spectroscopy, is a research technique that exploits the magnetic properties of certain atomic nuclei. This type of spectroscopy determines the physical and chemical properties of atoms or the molecules in which they are contained.
Q: Are you currently sold in any retail outlets?
A: Yes — Olea True is available at every Erewhon location along the West Coast. We’re also in the process of expanding to retail partners on the East Coast.
Q: How can I receive wholesale information?
A: If you are a retailer interested in carrying Olea True in your store, please email us at info@oleatrue.com
Olea True does not provide medical advice, diagnosis or treatment. The contents of this website are for informational purposes only. The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician with any questions you may have regarding a medical condition.