Our Mission: To Educate Consumers and Produce Pure, Healthful High Phenol Olive Oil

Our mission is twofold:

First - Educate consumers on the phenolic compounds within our oil so they can be aware of the health benefits and make an informed choice on whether incorporating this high phenol EVOO into their daily routine is worthwhile.

Second - Leverage this consumer awareness to establish a new market and enable farmers of high phenol EVOO to proudly reach that market at a fair price.